In the context of the internet and online marketing, a cookie is a small piece of data stored on a user’s device by a web browser. Cookies are created when a user visits a website and are designed to remember information, track browsing behavior, and enhance the overall user experience. In digital marketing, cookies play a crucial role in activities such as tracking website visits, storing user preferences, and facilitating targeted advertising. For example, in affiliate marketing, cookies may be used to attribute sales or leads to specific affiliates by tracking the user’s interactions with affiliate links over a certain period.
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