CPV stands for “Cost-Per-View” or “Cost-Per-Visit.” It is a digital advertising metric used in certain types of online advertising campaigns, particularly in video advertising or traffic generation campaigns.
Key points about CPV include:
- Cost Calculation: CPV represents the cost an advertiser pays for each view or visit to a specific piece of content, such as a video ad or a landing page.
- Video Advertising: In the context of video advertising, CPV is often associated with paying for each view of a video ad. Advertisers are typically charged when a viewer watches a certain portion of the video, commonly measured in seconds.
- Traffic Generation: In other cases, especially in traffic generation campaigns, CPV may refer to the cost incurred for each visit to a website or landing page. This is commonly used in pay-per-view or display advertising models.
- Predefined Engagement: The view or visit is often predefined based on specific criteria. For example, in video advertising, it might require the user to watch a certain percentage of the video for the view to be counted.
- Bidding Strategies: Advertisers participating in CPV campaigns may use bidding strategies to determine the maximum amount they are willing to pay for each view or visit.
Was this helpful?
Thanks for your feedback!