Revenue / total clicks.
The earnings per click (EPC) is a simple way to track performance across different offers, particularly for affiliates who want to see how an offer is performing. EPC is a shorthand for how much money you’re bringing in, and it’s also a helpful counterpart to cost per click (CPC) in making sure that your total spend isn’t exceeding your earnings.
To calculate EPC, simply divide your total revenue by total clicks on your affiliate links (ie HopLinks on ClickBank).
Keep in mind, this is just a benchmark – there’s no one perfect EPC, but as you get more familiar with your chosen niche and offer, you’ll get a clear sense of the average earnings per click you should be aiming for.
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