Banner blindness refers to the phenomenon where internet users consciously or subconsciously ignore or overlook…
Author: Lynn Gram
Anchor Text
Anchor text is the clickable and hyperlinked text within a web page that users can…
Affiliate Marketplace
An affiliate marketplace is an online platform or network that connects merchants (businesses or product…
AdWords
AdWords, now known as Google Ads, is an online advertising platform developed by Google. It…
Commission
A commission is a form of compensation paid to individuals or entities, often referred to…
Cookie
In the context of the internet and online marketing, a cookie is a small piece…
Cookie Duration
Understanding the Lifespan of Affiliate Tracking Cookies Cookie Duration in affiliate marketing refers to the…
Voluum Ad Tracker
Voluum is a comprehensive cloud-based affiliate tracking software and ad tracking platform used by digital…
Unique Visits / Clicks
“Unique visits” and “unique clicks” are metrics used in digital marketing and online advertising to…