In the context of the internet and online marketing, a cookie is a small piece…
Category: Affiliate Marketing
Cookie Duration
Understanding the Lifespan of Affiliate Tracking Cookies Cookie Duration in affiliate marketing refers to the…
Voluum Ad Tracker
Voluum is a comprehensive cloud-based affiliate tracking software and ad tracking platform used by digital…
Unique Visits / Clicks
“Unique visits” and “unique clicks” are metrics used in digital marketing and online advertising to…
Custom Columns
Custom columns refer to a feature within advertising management platforms that enables users to create…
CPV
CPV stands for “Cost-Per-View” or “Cost-Per-Visit.” It is a digital advertising metric used in certain…
Vendor
In the context of affiliate marketing, a “vendor” typically refers to the entity or business…
Tier
In the context of affiliate marketing, “Tier” refers to a categorization or level within a…
Squeeze page
A “squeeze page,” also known as a “landing page” or “lead capture page,” is a…