Affiliate Listing:
CPM stands for “Cost Per Mille” or “Cost Per Thousand,” where “mille” is Latin for thousand. CPM is a digital advertising metric that represents the cost an advertiser pays for one thousand impressions or views of their advertisement. In this pricing model, advertisers are charged a fixed rate for every thousand times their ad is displayed, regardless of whether users interact with the ad.
CPM is commonly used in display advertising and is useful for advertisers looking to increase brand awareness and exposure. It provides a straightforward way to evaluate the cost of reaching a large audience, making it different from models like CPC (Cost Per Click) where advertisers pay for user clicks.
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