Revenue / total clicks. The earnings per click (EPC) is a simple way to track performance across…
Tooltip Categories: Affiliate Marketing
Terms relating to Affiliate Marketing.
AdSense
AdSense is an online advertising program developed by Google that enables website owners and content…
Unique Visits / Clicks
Unique visits or clicks refer to the count of distinct individuals who have clicked on…
Cost-Per-Acquisition (CPA)
Cost-Per-Acquisition (CPA) is a digital advertising metric that represents the average cost incurred by an…
Pixel
In the context of digital marketing and online advertising, a “pixel” refers to a small,…
ESP
“ESP” stands for Email Service Provider. An Email Service Provider is a company or platform…
CPM
CPM stands for “Cost Per Mille” or “Cost Per Thousand,” where “mille” is Latin for…
Affiliate link
An affiliate link is a unique URL provided to affiliates by a business or advertiser…
One Time Offer (OTO)
A One Time Offer (OTO) is a marketing strategy in which a special, time-sensitive promotion…