A “squeeze page,” also known as a “landing page” or “lead capture page,” is a web page designed with a focused objective—to capture the contact information of visitors, typically their email addresses. The primary purpose of a squeeze page is to build a subscriber or leads list for marketing purposes.
Key characteristics of a squeeze page include:
- Minimalistic Design: Squeeze pages often have a simple and clean design with minimal distractions. The focus is on the main call-to-action (CTA) and the form for capturing user information.
- Compelling Headline: A concise and compelling headline is used to grab the visitor’s attention and communicate the value proposition or benefit they will receive by providing their contact information.
- Brief Copy: The content on a squeeze page is usually brief and directly related to the offer. It emphasizes the benefits and value of the incentive or content the user will receive in exchange for their contact details.
- Opt-in Form: A prominent opt-in form is a central element of a squeeze page. Visitors are asked to enter their information, typically their name and email address, to access the offer or subscribe to future communications.
- Clear Call-to-Action (CTA): The page includes a clear and compelling CTA directing visitors to take the desired action, such as submitting their information.
- Incentive or Offer: Squeeze pages often entice visitors with a specific incentive, such as a free e-book, webinar, discount, or other valuable content, to encourage them to provide their contact details.
Squeeze pages are commonly used in online marketing and lead generation campaigns to build a targeted list of potential customers for future marketing efforts, such as email marketing or sales follow-ups.
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