The Basics Of Advertising Your Business On YouTube So Even Newbies Can Get Easy High Quality Traffic!
Table Of Contents
Introduction to YouTube Ads Formula
Why Should You Advertise on YouTube?
How To Start Advertising on YouTube
Target The Right Audience
Increasing Exposure to Your Video Ads
Closing Thoughts
Introduction to YouTube Ads Formula
Advertising on YouTube is an often overlooked, yet a very quick and simple way to increase your exposure, drive insane amounts of traffic to your website, and stand out in your market.
YouTube is the most popular online video community, so you need to promote your online business there!
- 2.6 billion people use YouTube per month according to Statista.
- A majority of YouTube traffic is international (outside the US).
- YouTube is available in 80 different languages in over 100 countries.
- More than 70% of YouTube watch time comes from mobile devices.
- You will have instant access to thousands of “mobile-searchers”.
Never before has it been so simple to convert viewers into customers and draw in new clients with just one effective viral marketing campaign. Additionally, YouTube advertising is very cost-effective and simple to set up, even for those on a tight budget.
With the help of this special report, you’ll learn how to quickly set up your very first advertisement and drive immediate traffic to your website. I’ll also show you how to put your ad in front of the competition’s customers to maximize click-through rates and crush them.
Let’s begin!
Why Should You Advertise on YouTube?
Let’s take a quick look at why YouTube is such a potent tool for marketing before you create your very first ad there. It can help you create a highly targeted customer base and drive tons of targeted traffic to your offers and websites.
If you have ever used video in your marketing campaigns, then it’s likely that you are already aware of the strength that video-based promotions provide. It assists you in making a strong, direct connection with your target audience that “conventional” marketing cannot match.
Additionally, videos can quickly go viral, which means that you can easily reach thousands of new customers on an automatic basis by using the power of network sharing and word-of-mouth advertising.
Remember that videos can help you communicate your message in a way that will evoke strong emotions, hit on emotional “hot spots,” and tap into buyer-driven “triggers” to elicit the desired response.
To put it another way, video marketing is a much more sophisticated, effective, and direct way to establish a recognizable (and memorable) brand, engage your audience, and entertain your market.
Simply put, no other source of traffic comes close to matching the potential of a well-designed video marketing campaign.
Using video to advertise…
- Keeps your audience interested
- Expands your clientele
- Connects with potential customers
- Promotes awareness, respect, and trust
And it’s time for you to launch your own effective video marketing campaign to position your business in front of a global market.
How To Start Advertising on YouTube
There are only a few simple steps needed to advertise on YouTube:
- Create your video first.
This takes up the most time because you want to make sure that your video is well-designed, entertaining, and has the best sound and clarity possible.
Depending on who you are trying to reach, “amateur” style videos may do better than polished ones that look overly professional.
It’s crucial to understand your target audience and how they typically respond. Grab a camera, and either record the video yourself, or have someone else do it. Of course, if you think it will resonate with your audience, you can also think about making an entirely digital animation style video.
2. Submit your YouTube video.
Put your YouTube video up there. (It’s gratis!) then advertise it to the appropriate viewers using Google AdWords for video. Only when viewers decide to watch your video will you be charged.
- Promote your video.
You must link your video account to Google Adwords in order to promote your video within the YouTube community. You can set a budget, target your ads, and put them on autopilot with Adwords, a performance-based advertising channel.
These advertisements are known as “TrueView” ads, and since you only pay when a viewer decides to watch your video, they make it simpler than ever to target your ideal viewers (and clients)!
Target The Right Audience
Targeting buyers rather than just viewers is necessary if you want your videos to convert. To accomplish that, you should use Google Adwords’ demographic targeting options to connect with your target market.
Advertising based on keywords, age groups, gender, location, or language is one example of this.
Without ad-targeting, you are essentially advertising “blindly,” with no way of knowing whether the appropriate audience is even seeing your ads. Your ads will be seen (and even clicked on) by people who have no real interest in what you have to offer if you fail to target them, which will cost you dearly.
Therefore, take the time to customize your ads to your audience by identifying specific demographics so you can quickly reach your clientele.
It is very simple to set up YouTube advertising through Google Video Ads because you can select from a variety of comprehensive options that will enable you to more effectively target your audience.
This comprises of:
- Advertising based on keywords
- Categories of interests
- Subjects & Placements
- Population statistics
- Social concerns
Additionally, TrueView ads work similarly to pay-per-click advertising in that you only pay when a viewer decides to watch your advertisement. As a result, you only pay when a potential customer has seen your advertisement!
Increasing Exposure to Your Video Ads
With Google video ads, you can advertise your company on both the Google Display Network, which consists of millions of individual websites and reaches over 89% of the online population, and YouTube, the top online video community.
Imagine having your advertisement displayed on millions of websites throughout the Internet! Not only will you be able to enter any niche market you choose, but you’ll also be able to develop a distinctive brand that clients will recognize right away.
Spread your marketing message quickly, introduce new clients to your company, and widely publicize your video marketing campaigns.
You can also increase exposure through related channels with Google’s “TrueView” advertising portal, including:
- TrueView in-stream
- TrueView in-search
- TrueView in-display
- TrueView in-slate
Let’s quickly review the features that each of these channels offers:
TrueView in-stream
- Ads appear before, during, or after all lengths of YouTube partner videos.
- Viewers have the option of skipping an advertisement after its first 5 seconds or continuing to see it.
- Pay only when viewers watch the entire advertisement, or the full duration if it is less than 30 seconds.
TrueView in-search
- Ads appear at the top of Promoted Video search results and suggestions according to user search terms.
- Viewers see certain advertisements promoted (placed above others or suggested), and if they are interested, they click to view.
- Pay only if viewers decide to watch your advertisement.
TrueView in-display
- Before YouTube partner videos longer than 10 minutes, advertisements play.
- The option to watch one of three different advertisements prior to the start of a video or standard commercial breaks is given to viewers.
- Pay only if viewers decide to watch your advertisement.
TrueView in-slate
- Advertising is positioned next to relevant content on the Google Display Network.
- If viewers are interested, they click to play the advertisement.
- Pay only if viewers decide to watch your advertisement. Publishers will use different display ad formats. The advertisement can be seen as a highlighted suggested video on YouTube.
Closing Thoughts
You must motivate your audience to act if you want your video campaigns to be successful. You accomplish this by overlaying a “Call-to-Action” on your video.
This call-to-action overlay can simply say, “Click Here Now!” or you can use it to share more details about your company with your audience or to present them with an irresistible offer (Free products, discounts, coupons, etc.).
Your TrueView “in-search” and “in-display” videos that are prominently displayed on YouTube have Calls-to-Action that can be easily edited from your advertising center.
Knowing your audience is essential for maximizing profits, so it’s critical to monitor both the success of your video and WHO is seeing your advertisements (especially helpful if you are still in the process of surveying and researching your market base).
Within your Google advertising account, you can quickly gain useful insights about your video campaigns, such as how long viewers watch your videos for, what they do when they leave, and other crucial demographic data that will help you better understand your target audience and develop effective video campaigns.